Leads Generation
Machine
A predictable system that produces calls and form leads on demand — fully tracked, so you know the cost of every job won. Ads + landing pages + automated follow-up.
Map My Lead Engine →Ads that target buyers,
not browsers.
Most Google Ads campaigns for trade businesses fail because they're set up like e-commerce — broad match, generic keywords, traffic to the homepage. Glass buyers have high intent and high job value. We build campaigns that match both.
We only target buyers
Generic "glass" searches waste budget. We build tightly themed campaigns around high-intent terms: "frameless shower screen installation [city]", "shopfront glass repair near me". Only buyers searching to hire.
Landing pages built to convert
Not your homepage. A dedicated page per service and city — built around the exact search term, with one job: get the phone to ring or the form to submit.
Every lead tracked back to source
Call tracking tells you which ad, which keyword, and which landing page drove each call. Form leads are tagged the same way. You know exactly what your cost per lead is.
Missed calls handled automatically
The GoHighLevel stack adds an AI call responder. If you're on the tools when a lead calls, the system answers, captures the job details, and sends you a summary.
Pick how hands-off
you want to be.
Simple Stack
StarterEverything you need to start generating tracked leads, fast.
- Keyword-targeted landing pages — one per high-intent service/city
- Lead form wired to Gmail with an automatic responder so no enquiry goes cold
- CallRail call tracking — every call recorded, sourced, and attributed
- Targeted Google Ads on keywords that signal "ready to hire"
Best for: Shops getting their first reliable, tracked lead flow.
GoHighLevel Stack
ProA full automation engine that captures, nurtures, and answers leads for you.
- Keyword-targeted landing pages per service and city
- Lead capture with automated email + SMS follow-up sequences
- AI call responder — missed calls get answered and logged automatically
- Targeted Google Ads on high-intent buyer keywords
Best for: Shops ready to scale volume without adding office staff.
| Simple Stack | GoHighLevel Stack | |
|---|---|---|
| Keyword-targeted landing pages | ✓ | ✓ |
| Form leads | Gmail + auto-responder | Email + SMS sequences |
| Call leads | CallRail tracking | AI call responder + tracking |
| Targeted Google Ads | ✓ | ✓ |
| Follow-up | Single auto-reply | Multi-step nurture |
From keyword research
to tracked calls.
Strategy & keyword audit
We identify high-intent keywords in your market, check volumes and CPCs, and map your campaign structure before spending a cent.
Landing pages + tracking setup
We build conversion-focused landing pages for each service/city, set up call tracking, and wire up your lead capture system.
Ads go live
Campaigns launch. You start seeing calls and form submissions within days. We monitor bids and search terms daily in week one.
Optimise monthly
Every month: a report on leads, cost per lead, and call recording review. We cut under-performers and scale what works.
Numbers you should know
before you start.
Time to first leads
2–5 days after launch
Typical cost per call lead
$30–$80 depending on city + service
Minimum ad spend
$1,000/mo recommended to start
Contract length
Month-to-month after setup
Reporting
Monthly report + live dashboard
Call recordings
Every call tracked and reviewed
Book a Strategy Call for Your Lead Engine
We'll map your lead engine and show projected cost per lead — for both calls and form submissions — before you spend a dollar on ads.